Advertising

Why Another Phone Book?
What Consumers Say:

97% use telephone directories to find information about their community

95% use the yellow pages to find goods and services when they don't have a name in mind

89% of consumers use a telephone directory when they do have a name in mind

78% use community information, maps, zip codes and additional information offered

88% have difficulty in locating product and service convenient to their neighborhood

83% said the big, heavy telephone directories now offered, are hard to handle/use

86% said current directories cover too big an area for where they do most of their shopping

98% prefer larger, easier to read print

What Business Owners Say:

yellow page advertising works-customers use them

majority of their customers come from the local area
(4-8 mile radius)

advertising in the yellow pages is too expensive

they need to maintain and grow their customer base

the market's steady growth and the need to reach potential new customers

understand the value of a smaller size directory and bigger print size

know advertising attracts new customers and helps keep the old ones coming

Why Coastal Directory?

"Why Pay More To Cover Your Market" Sized To Fit
...Your Hand
...Your Market
...Your Budget